Introduction
Let’s be honest — panties might be the smallest item in your wardrobe, but they’re one of the most important.
The right pair can boost your confidence, keep you comfortable all day, and even make your outfit look better.
This applies whether you’re heading to work, the gym, a party, or just lounging at home, your panties should work with you, not against you.
More women in Lagos are starting to care not just about looking good, but feeling good in what they wear — including their underwear.
Comfort, fit, affordability, durability, and of course, a little bit of style are now non-negotiables.
And with so many options out there, knowing where to shop can save you time, stress, and money.
That’s why we’ve put together this guide to the Top 5 Places to Buy Panties in Lagos — from affordable luxury brands to trusted local market finds.
Whether you’re shopping for comfort, style, or just a good deal, this list covers a bit of everything to help you make the best choice for your needs.
Let’s dive in
1. Shihaara intimates
If you’re looking for panties that check all the right boxes — comfort, style, affordability, and quality — Shihaara is a great place to start.
As a proudly Nigerian-owned brand, Shihaara is all about helping women feel confident, comfortable, and stylish in their own skin.
The brand emphasizes body positivity, everyday elegance, and affordable luxury, offering designs that work for all kinds of women and occasions.
Shihaara currently offers three signature styles, each thoughtfully designed with different needs and preferences in mind:
Scallop Chic (₦1800): A seamless, smooth design that disappears under clothes. Ideal for fitted dresses, gym wear, or any outfit where you want zero panty lines.
Strappy Lace (₦1500): This lacy underwear adds a touch of elegance without compromising on comfort. Perfect for when you want to feel a little extra — whether it’s a date night or just a regular Tuesday.
Soft Hug (₦1500): Made from breathable cotton, this is your go-to for everyday wear. It’s soft, comfortable, and ideal for long days when you want your underwear to feel like second skin.
Key Features:
✅ High-quality materials that feel soft and last longer than most options in the same price range.
✅ Stylish designs that flatter different body types.
✅ Multiple sizes and colours to suit a wide range of preferences.
✅ Fast delivery across Lagos, so you’re not waiting forever.
✅ Easy-to-use online store — no stress, no hassle.
✅ Responsive customer service that actually listens.
If you’ve been in the online lingerie scene in Nigeria for a while, you’ve probably heard of Brief Essentials.
As one of the most established intimate wear retailers in the country, they’ve built a strong reputation for offering a wide range of both international and local underwear brands.
From everyday cotton basics to luxury lace styles and shaping briefs, Brief Essentials is all about giving shoppers plenty of choice. They offer:
Packs of thongs, hipsters, and briefs ranging from ₦7,500 to over ₦38,000
Popular international brands like Dorina, offering stylish and well-made options
Multi-pack sets like the Essentials Everyday Organic Cotton 5-pack (₦28,500)
Special occasion pieces like lace hipsters and bralette sets
Key Features:
✅ Wide product variety across different styles, sizes, and brands
✅ Secure payment options and reliable delivery
✅ Trusted platform with a long-standing online presence
✅ Suitable for different budgets, from mid-range to premium
What to Keep in Mind:
⚠️ Higher prices on many items compared to newer or local brands
⚠️ The sheer variety can make shopping feel overwhelming, especially if you’re not sure what to choose
When it comes to sheer convenience, Jumia Nigeria is hard to beat. As the country’s largest online marketplace, Jumia offers an extensive selection of products — and panties are no exception.
With countless vendors listing items, you’ll find everything from basic cotton briefs to lacy lingerie, all in one place.
If you don’t mind scrolling through hundreds of options and catching a good deal, Jumia is a great go-to.
You can shop using their website or mobile app, and they frequently run discounts, flash sales, and free delivery promos.
Key Features:
✅ Wide variety of panties from multiple sellers and brands
✅ User-friendly platform with a mobile app for easy browsing
✅ Regular promotions and deals, especially during campaigns like Black Friday or Pay Day Sales
✅ Multiple payment options, including cash on delivery in some areas
✅ Nationwide delivery, including Lagos and beyond
What to Keep in Mind:
⚠️ Product quality varies, since different vendors have different standards
⚠️ Customer service experiences can differ depending on the seller you buy from
⚠️ Returns or refunds can be a bit of a hassle if there’s an issue with your order
Lulu Lingerie offers a selection of high-end underwear and intimate wear, catering to women who prefer premium quality and stylish design over mass-market appeal.
With both international and in-house labels, Lulu Lingerie stands out for its boutique-like vibe and luxurious product range. Their pricing Snapshot is as follows:
Lulu Thong – ₦3,500
Maidenform DM0049 Panty – ₦16,662.50
Lulu Full Lace Panty – ₦8,467.20
Comfort Devotion Tailored Thong – ₦8,250.84
Goddesses and Bali styles – Range from ₦5,000 to ₦15,000+
Key Features:
✅ High-end fabrics like lace, satin, and cotton blends
✅ Elegant, well-constructed designs for comfort and allure
✅ Diverse selection including brands like Maidenform, Bali, Nubian Skin, and Curvy Kate
✅ Boutique-style shopping experience, both online and in select store locations
✅ Great for special occasions or curated wardrobe staples
What to Keep in Mind:
⚠️ Prices are on the higher side, making it less budget-friendly
⚠️ More niche appeal, ideal for shoppers looking for luxury or specialized fits
5. Jiji Nigeria
Jiji Nigeria is a leading peer-to-peer online marketplace that’s especially attractive to budget-conscious buyers.
Jiji’s model connects individual sellers directly with buyers, cutting out the middlemen and creating room for real price flexibility. This is good news for people that love bargain hunters, especially in categories like underwear , sexual wellness, and accessories where deals and bulk offers are common.
Key Features:
✅ Jiji has something for every budget, from ₦1,200 lace panties to ₦18,000 luxury cotton sets, There’s a high volume of listings in Lagos.
✅ Buyers can negotiate prices directly with sellers, allowing for even lower deals than listed—perfect for savvy shoppers.
✅ Potential for Low Prices:
What to Keep in Mind:
⚠️Not all sellers are verified, and product images may not reflect real quality. Buyers should proceed with caution.
⚠️ There’s no official inspection of goods—what you see is not always what you get.
⚠️Jiji does not enforce returns or refunds. Transactions are final unless the seller personally agrees otherwise.
Honorable Mentions: Local Markets
For shoppers hunting affordable underwear, especially panties, local markets like Oshodi, Idumota, Yaba, and Balogun remain popular go-to spots in Lagos and beyond.
These markets are famous for offering cheap underwear at negotiable prices.
Their wide availability and vibrant trading scenes make them ideal for shoppers who want to buy in bulk or get quick deals without middlemen.
Key Features:
✅Prices are typically lower than online platforms, with room to bargain further.
✅Vendors often sell in large quantities, perfect for retailers or shoppers stocking up.
✅Panties and intimate wear are common in many stalls, providing plenty of variety.
What to Keep in Mind:
⚠️ Inconsistent Quality
⚠️ Once purchased, returns or refunds are generally not possible.
⚠️ Time-Consuming and Crowded:
⚠️ Due to open displays and market conditions, hygiene standards may be questionable, particularly for intimate wear.
Conclusion
When it comes to buying panties in Nigeria, the best option depends on what you prioritize as a shopper.
Overall, we strongly recommend Shihaara as the go-to brand that perfectly blends affordability, comfort, and aesthetic appeal—giving you stylish panties that feel as good as they look.
Check out Shihaara’s website or follow their social media pages to shop directly and discover the panty designed with you in mind. Your next favorite pair is just a click away!